About us

Hey! I’m Ella McConnell, the founder of EMCO!

If you’ve followed me on TikTok, you probably know I have a lot of confidence and love a GRWM. Growing up, I was always the friend doing a full glam and having confidence like no other and when people on TikTok started asking me how I have the confidence I do and of course, which makeup products I use—I realized I wanted to create something more than just GRWMs and silly little videos.

That’s how EMCO was born. I wanted a makeup brand that makes everyone feel like that girl. Whether you’re getting all glammed up or keeping it clean girl, EMCO is all about helping you feel powerful and like the IT girl you are. My goal with every product is simple: give you that confidence boost to feel amazing and own every room you walk into.

So, if you’re ready to feel like the best version of yourself, you’re in the right place. EMCO isn’t just makeup—it’s a mindset. Let’s get it girl.